Betty Bread label sold
The iconic Betty Bread line, produced by Boulangerie Lanthier Bakery, of Alexandria, has been purchased by La Boulangerie Auger, of St-Jérôme.
The family-owned local bakery, founded in 1932, will continue to produce its other brands.
Boulangerie Auger says the Betty Bread brand, with sales of $20 million a year, will help the Québec business carve out a large slice of the Ontario market.
